Friday, November 8, 2013

L'Oreal #BringYourBold Campaign

So excited to share an exciting L'Oreal project that I got to take part in alongside other NYC bloggers. Growing up trying on my mom's L'Oreal makeup, this campaign was pretty much a dream come true. The makeup giant partnered up with the MTA to bring a new way to experience beauty . . . underground .at the Bryant Park subway station! L'Oreal is using its #BringYourBold campaign to introduce their Intelligent Color Experience, a "smart" kiosk that recommends colors based on what you are wearing (a camera detects the colors that you are wearing) and whether you want your makeup to "clash" or "match" your outfit. The beauty products recommended for you can be purchased right at the kiosk with an easy swipe. It's a cool and innovative concept! The kiosk will be up and running until December 30th, 2013 at the Bryant Park subway station at 42nd Street and 5th Avenue, so make sure to check it out if you happen to be passing through. Another version of this video, plus the second look I shot for the campaign will be showing all over Taxi TV inside NYC taxicabs :) Haven't seen that version yet!  

Above is the first look I shot, and the outfit that is featured in the video playing at the kiosk station. It's so funny to see myself on screen like this. And with my hair in a bun. The outfit was a feminine take on the 90's grunge era mixed with some punk influence (hence, the Dr. Martens). Read the little feature that L'Oreal did with me on their site here

To learn more about L'Oreal's Intelligent Color Experience, click HERE and HERE

How to you #BringYourBold?? You can catch me on the bright side :)


Londyn said...

Amazing!! You look gorgeous! How much fun is that?!? :)

Anonymous said...

Love your hair in a bun like that! It suits you so much :)and that white dress is beaut xx

Natali said...

Fabulous!! Congratulations!

Unknown said...

You Look Great! What a wonderful opportunity!


Unknown said...

Love this outfit and look. Especially those earrings paired with the bun. I'll be coming to NYC after Thanksgiving and will check out this kiosk. It sounds interesting!

Xo, Randi

Yonosoyunaitgirl said...

NIce pics! XX

Sincerely Darcy said...

this is way too cool. congrats!

ChocolateFashionCoffee said...

amazing photos :)

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Natalie Suarez said...

sO SO AMAZING! I LOVE THE DOCS! your Loreal campaign is everyone! on the TAXIS! xooxo


Seeking Style said...

Amazing! You are perfect for Loreal!

xo Jennifer


LI've it!

Unknown said...

how exciting! love all our your hair pulled back like that